✨ Introducing the It&ly Magic Hair Care Range
Italian hair-care house It&ly has rolled out a new Magic Collection aimed at delivering salon-level shine, smoothness, and hydration in a streamlined, high-performance line.
The idea? To blend elegant textures, effective actives, and sensorial experience into “magic” formulas that transform hair in minutes.
🧴 Key Products in the Magic Range & Their Benefits
| Product | Role |
| Magic Water | Delivers a fast smoothing / laminating effect in seconds |
| Magic Shampoo | Restores softness, revitalizes dry and colour-treated hair, guards colour vibrancy |
| Magic Mask | For dry, dehydrated, and colour-treated hair. Promises to restore, nourish, and boost softness / shine |
| Magic Cream | Instantly tames frizz, adds smoothness and shine, safe for colour-treated hair |
The Magic Collection is positioned as a sensory ritual combining performance, fragrance, and luxury. The brand also highlights that many formulas are vegan and the collection uses up to 93% natural origin ingredients in some formulations.
🌿 Key Ingredients & Technological Highlights
- Hyaluronic Acid — known for its high water-binding ability, it helps deeply hydrate and plump the hair fiber. Many of the Magic formulas incorporate it to restore moisture balance.
Moringa Seed Extract — chosen for its nourishing, antioxidant, and purifying properties. It supports hair health and protection from environmental stress.
colour-Protective & UV Shielding Technologies — particularly in the shampoo and mask to maintain vibrancy of coloured hair.
Silicone-Free / Lightweight Formulas — especially in the Magic Water, to give that “water-like” feel without heavy residue.
🧰 How to Use
Shampoo – Use Magic Shampoo to cleanse and infuse moisture.
Mask – After shampooing, apply the Magic Mask on lengths and ends, leave 3–5 minutes (or as directed), then rinse.
Magic Water – On damp, towel-dried hair, apply generously and massage for about 7 seconds (until it emulsifies), then rinse.
Magic Cream - Leave-in. Use a small amount of Magic Cream for styling or extra smoothing, on mid-lengths to ends.
Because Magic Water is so light, it’s often used in between more intensive treatments or when you want shine without weight.
✅ Benefits & What Makes It Stand Out
Instant results — Magic Water promises visible smoothing and shine from the first use.
Balanced hydration + lightness — thanks to hyaluronic acid and lightweight textures, hair feels moisturized but not weighed down.
Colour Safe — the line integrates colour protection and UV filters to preserve dyed hair.
Vegan / natural origin focus — desirable in the current beauty landscape. Already mentioned claims up to “93% natural origin ingredients” in some posts.
Sensory & premium experience — It&ly emphasizes fragrance, texture, and the “magic ritual” feel, not just efficacy.